Advantages of mass media - 1332 Words

Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. There are various forms of mass media such as radio, television, movies, magazines, newspapers and the World Wide Web. Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. This essay will discuss the advantages and disadvantages of mass media and state if the advantage or disadvantage outweighs the other. The first advantage of mass media is that it promotes democracy. Talk shows and debates that are conducted on the radio gives†¦show more content†¦On the other hand, mass media broadcasts negative information to teen agers, especially females, about sex related topics. Movies and televisions are two examples of sources from where teens absorb information about sex and sexuality. These sources give unrealistic images of the portrayed topics. A study shows that an average teen ager is exposed to approximately 14000 references of sex of which less than a percent of the references imply information about abstinence, birth control, pregnancy risks, and sexually transmitted diseases. In addition, mass media uses females as sex objects. In most music videos, females are approximately half the time dressed in clothes that expose their breast and rear ends. The sexual attractiveness of music videos and similar imaged mass media encourages teens as well as adults to expose themselves in public, inviting them to become victims of unethical crimes, such as, rape. Moreover, mass media depicts non realistic body images. This disadvantage of mass media depiction leads majority of the viewers toward unhealthy eating habits. Young people are getting encouraged by skinny models on the TV to lose weight and get their body into a sexy image. Researchers are claiming that males are becoming more insecure about their physical appearance as advertisements are painting images of idealistic well built muscular body.Show MoreRelatedThe Advantages and Disadvantages of Mass Media1011 Words   |  5 PagesThe Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation.Read MoreThe Impact Of Mass Communication On Our Society1445 Words   |  6 PagesMass Communication is the study of how people receive information through what is known as Mass Media to a large crowd of the population at the same time. Or they can also say that Mass Communication is a process of which a person, group of people, or an organization send and receive messages through a channel of communication to a large of unknown and heterogeneous people and organizations. You can think of a large group of unknown and heterogeneous people as either the general public. The senderRead MoreMidterm Review Essay963 Words   |  4 PagesMComm100†©Ã¢â‚¬â€œÃ¢â‚¬ ©Mass†©Communication†©in†©Society†© Midterm†©Review†©Ã¢â‚¬â€œÃ¢â‚¬ ©12th†©Ed†© (Chapters†©1†©Ã¢â‚¬â€œÃ¢â‚¬ ©9)†© †© Understand†©the†©definition†©of†©Ã¢â‚¬Ëœencoding’†© What†©is†©Ã¢â‚¬Ëœnegative†©feedback’?†© Characteristics†©of†©a†©mass†©communication†©audience†© What†©is†©a†©Ã¢â‚¬Ëœmedia†©vehicle’?†© Characteristics†©of†©mass†©communication†©organizations†© What†©vehicles†©have†©increased†©the†©mobility†©of†©the†©mass†©media?†© Trust†©in†©the†©media†©is†©considered†©what?†© Definition†©of†©Ã¢â‚¬Ëœsurveilance’†©Ã¢â‚¬ ©with†©regard†©to†©individual†©media†©use†© Consequences†©of†©relying†©on†©mass†©media†©for†©interpretation†© Read MoreThe Role and Influence of Mass Media1154 Words   |  5 PagesTopic 5: The role and influence of mass media Since the development of technology, mass media becomes an important part of modern society. It influences all areas; therefore, it is raising a question among people about what are the role and influence of mass media. The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more recently, the InternetRead MoreCalyx Flower Case Essay643 Words   |  3 PagesInternet advertising is not a premium media, so it lessens the premium feel of our high-end product. Similarly, we have little control over which other products are advertised alongside ours, which may also compromise the premium feel. Overall, Internet advertising may not effectively communicate the benefits and quality of Calyx Flowers. Option 3: Increase mass-media advertising. * Pros: Mass-media advertising reaches a wider audience and is a premium media, which aligns with our brand perceptionRead MoreMedia Influence Mass Media795 Words   |  4 PagesMass Media and the Influence on America and Television By. Mozelle Jones HUMANITIES In real life, we are in Mass Media and we did not even know it. Everything from you learning to just leisure involvement. The cultural products that influence mass media and has taking part is Net Flix. It has made an impact on the movie business where television can be used to see movies and mass media. Television still has an impact on cultural meanings. It shows us the news, ads, and movies that changeRead MoreThe Impact Of Mass Media On Youth And Society1378 Words   |  6 PagesThe Impact of Mass Media on the Youth and Society Nowadays, the issue of mass media has caused much debate in the modern society, as well as mass media is becoming more important as a component that negatively affects the behavior of young people. There are many other factors, such as micro-environment, economic instability, the decline of moral values affecting children and young people and encourage them to commit unlawful acts. However, unlimited access to the Internet, mobile phone use in theRead MoreThe Effects Of Mass Media On American Culture951 Words   |  4 PagesEffects of Mass Media Introduction Why is mass media influencing the American culture? This is what we are going to be discussing in this essay. It’s important that we understand where the media has come from and where it is now and the journey that it is taking the American culture in the last century. America has now explored what un-traditional media and it has a major impact on the culture called new media. What were the major developments in the evolution of mass media during theRead MoreEssay on Advertising for Online Businesses1478 Words   |  6 Pagesanything from you. With the incredible increase in the number of existing websites, it is likely that you may not be noticed. The internet not only gives you the opportunity to sell online, it also enables to advertise online and the advantages are numerous. However, there is a trend to forget offline advertising and its benefits as it is generally more expensive, indeed not affordable, especially for small businesses. This paper deals with the importance of integratingRead MoreMass Media Communication1719 Words   |  7 PagesDefinition Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the â€Å"mainstream media,† referencing the fact that it tends to stick to prominent stories which